When Chloe creates a design with staying power, they generally turn it into several different bags and milk it for all it’s worth. This is certainly true of several designs from the Chloe handbags 2010 collection. The Marcie, Paraty and Marcie Hobo are all examples of Chloe handbags 2010. Does this mean the styles are out of date now? Hardly. The tenacity of Chloe purse designs is good news for fans of the brand, since it means you can get a new purse, fresh for this season, without relinquishing your favorite Chloe purse shapes.

I know it’s still technically winter, but thanks to the way the fashion industry works, this is the time to be picking out your new spring clothes and accessories. If you’re more of a trendsetter than a follower, this is definitely the time to choose your spring styles, before your friends all get their new handbags.

Ah, February. The time of year dedicated to telling our loved ones how much they mean to us. Yes, of course we should be doing that all the time, but holidays serve as a good reminder when we get busy with everyday life. One of the traditional ways to show your affection is with gifts, so in the spirit of Valentine’s Day, here are a few gift suggestions from the Chloe collection.

There’s nothing like a little retail therapy to cheer you up on a cold winter day. After all, it’s not like the sun is shining and you can go enjoy the great outdoors, right? On days like today, when the rain is pelting down –sideways- even getting out the mall seems like too much trouble. This is exactly the right kind of day for online shopping, though.

The Chloe fashion house has come a long way since 1952, when the foreign-born Parisienne Gaby Aghion founded the company. Since then, Chloe fashion has come to represent irrepressible femininity, especially with the latest collection from the company’s new creative director. No matter who is coming up with the new designs, though, some staples of Chloe fashion remain virtually unchanged year to year. The Chloe Elsie Shoulder Bag is one of these perennial favorites. One look at the relaxed lines and classic Chloe accents is enough to see why this style is so popular.

For most of the last decade, Chloe purses have been the go-to bags of celebrities and pretty much every fashionista who could afford them. Last season was not so easy for the brand, however. Their winter 2011 collection was not very popular at all. The recent failure of the brand’s creative director prompted Chloe’s parent company to bring in a new Chloe designer, Clare Waight Keller. Under her direction, the newest lineup up Chloe purses is already looking quite promising.